This quick, one-minute video will demonstrate how well the wine baskets work here, and, instead of just selling a single bottle, get the increased profit from building a gift basket with multiple bottles of wine. These rectangle willow tray baskets can easily fit two to three bottles of wine.
In a competitive marketplace, to grow your business, there are a few basic ways to do it. 1. Increase margins 2. Increase your customer’s frequency of purchase 3. Increase the overall volume of each sale.
Today, we are going to focus on the last, knowing that wineries, liquor stores and gift basket companies have a huge opportunity at the end of the year. To take you from selling a single bottle of wine, to a larger register ring, a gift basket is the answer.
Easy and economical, if you’ve hesitated to offer this service because you didn’t think you could manage the additional labor or the overhead for supplies, let us alleviate your worry. With three easy to order SKUs you’ll have everything you need in no time. We’ve paid special attention to get you the right baskets for gifts of wine. With multiple options specifically sized to hold 2 or 3 bottles of wine or smaller bottles of vinegar, oil or dessert wine, we’ve considered the length, width and height you need.
Keeping an inventory of baskets on hand is low risk – they will get used as they are sized for your product, specifically.
Our baskets also provide sturdy and stable transport. They are easy to carry and stay flat. Complete the presentation with decorative and protective shred inside the basket and either tightly shrunk or gathering plastic to seal it.
In total, your cost of goods is less than $10 per basket, labor is minutes, and the perceived value is DOUBLE. Yes, double!
Not only have you mathematically come out ahead when investing in gift baskets, you’ve invested in what consumers increasingly ask for – personalized experiences.
A wine basket’s multiple options gives a curated feeling that instantly evokes individuality. Sharing wine also provides people an experience. Ad agency Momentum Worldwide reported in 2019 that 76% of consumers would rather have an experience than a material item. Wine baskets still allow a traditional exchange while creating the experience of enjoying wine together as an experience. It’s a way to make tangible the intangible.
Finally, when a wine basket is given it’s most often shared, whether throughout a business, family or gathering. Your shop then makes an impression on more than just one person, meaning you’ve just increased your customer base in one fell swoop.
Interested in viewing some of the wine baskets available for purchase? We have a variety of baskets to choose from with their own unique qualities.
This first basket is custom designed, holds three standard 750ml bottles of wine just a little extra room for shred or a few extra little items. Of course it works great with any tray shaped basket. Rich brown stain raises the value of this basket.
This second basket is a little bit smaller but is still custom designed, holds two standard 750ml bottles of wine just a little extra room for shred or a few extra little items. Of course it works great with any tray shaped basket. Rich brown stain raises the value of this basket. This basket is also available in black stain for a deep rich finish.
Product Name: Rectangle Split Willow Triple Weave Tray Basket 15" - Brown Stained Color: Brown-Stained Price: From $8.50-$7.99 each SKU Number: 3206ST Link: https://www.pioneerwholesaleco.com/3206st.html
Now that you have the baskets, learn how to use a shrink cap for a flat gift basket to make them ready for giving. In our next video, we’ll demonstrate how to perfectly wrap a wine gift basket. How To: Use a Shrink Cap for a Flat Gift Basket -https://www.youtube.com/watch?v=tC70ddHj2hY
